Our story

AYDO is built on the belief that basics don’t have to be boring. We make everyday accessories that feel good, look right, and hit different when you put them on.

We started with socks — on purpose. Because the smallest piece can change the whole fit. AYDO socks are designed to be worn on repeat, styled your own way, and noticed (even when they’re not trying to be).

Produced in Georgia, Europe, using responsibly sourced materials like combed cotton, bamboo yarns, and Italian merino wool. Every pair is Oeko-Tex certified, made to last, and made to move with you.

We care about how things are made, who makes them, and the impact they leave behind. That’s why 90% of the energy at our production facility comes from rooftop solar panels. Less waste. More intention.

AYDO is for those who dress with instinct, choose comfort without compromise, and like their everyday pieces with a bit of personality.