Our story

AYDO is built on a belief, that essential things, don’t have to be boring. We make everyday essentials that don’t just blend in, but dare to stand out. 

So why socks? Because we want to fight the monotony of monochrome socks blending into the background and make socks a conscious part of your outfit. Hopefully one day, giving the boring sock, it’s duly needed respect in the wardrobe. 

Produced in Georgia, Europe, using responsibly sourced materials like combed cotton, bamboo yarns and Italian merino wool. Every pair is OEKO-TEX® certified, made to last and responsive to your lifestyle. 

We care about how things are made, who makes them, and the impact they leave behind. 90% of energy used from production comes from solar panels, and all materials are researched thoroughly before purchase. 

AYDO is for those who believe that essentials, don’t have to mean boring. For those who dress with intent and instinct and for those who care about what they’re buying. 

AYDO is for you.